The problem
Capcon Networks delivers mission-critical internet and network services to large enterprises, rural utilities, and data centers. Their sales team was hunting deal announcements manually across news sites and industry blogs, burning 20+ hours a week on research, duplicating outreach, and missing time-sensitive RFP windows.
What we built
We built a six-step automated lead-gen and outreach pipeline. An RSS ingestion layer monitors 20+ trade journals and infrastructure-funding feeds in real time. A custom scoring model weights project size, regional fit, and timeline urgency, then dedupes against Capcon's CRM. Only the top 30% advance into a dynamic 5-email Outreach.io sequence with personalized first lines referencing the specific funded project. High-intent replies auto-route to phone follow-up.
Results
- 23% reply rate sustained across a four-month campaign (vs 5% B2B average)
- 252 sales-rep research hours reclaimed annually, ~$18,900 in labor saved
- Sub-60-second follow-up on qualified leads (391% sales lift per HBR)
- Eliminated duplicate outreach via real-time CRM + master prospect DB checks