How it works
Apollo sources private school admissions and teacher training decision makers, AI writes personalized cold email that runs in Instantly with follow up sequences, and every reply that reads as interest is routed straight into Cal.com booking, with contacts kept in Zoho CRM.
What triggers it
A positive reply to an Instantly campaign.
Step by step
- 1Apollo pulls leads that match the ideal client filters
- 2AI writes a personalized first email for each lead
- 3Instantly sends the campaign and its follow ups
- 4Replies are triaged and interested ones get a Cal.com booking link
- 5Booked calls and contacts land in Zoho CRM
Why an off the shelf connector was not enough
Instantly sends and Cal.com books, but neither decides which replies are interested. Reply triage is what turns a campaign into booked calls.